Do you have some time on your hands during the nationwide lockdowns? Consider launching a podcast for your business.
Podcasting is also known as audio content and may build trust, help connect with an audience on a personal level, and up brand awareness.
While the topic may sound new, podcasting dates to the 1960s when radio shows aired in the U.S.
While some early radio programs were canceled by the end of the 1980s, what is sometimes referred to as the “digital audio revolution” already made its mark and continues today.
Also, in the 1990s, digital audio in CDs and DVDs replaced analog cassettes and vinyl records, then mp3 files can the norm in the audio industry.
The word “podcasting” was created in 2004 by journalist Ben Hammersly in a newspaper article for The Guardian.
For those who are not familiar with podcasts, these are audio programs or word broadcasts delivered via podcast networks or channels. The goal of a podcast is to provide the audience with the helpful information in an engaging and conversational format.
Podcasts can be effective and convenient because the listener can multitask and play them while commuting, doing chores at home, or just relaxing.
Podcasts are delivered individually, or as a series, depending on the topic, and what the audience needs.
In 2006, only 22% of US citizens reported they were familiar with podcasts. Today about 70% of are aware of podcasts and their benefits. According to TechCrunch, there will be a 27% increase in podcast production, equivalent to 29 million episodes, in 2020.
Another report suggests Spotify will compete with Apple, as only 20% of millennials and Gen Z population listen to Apple music, while 46% of listening to Spotify, according to a study by The Podcast Host.
However, many new platforms will be distributing audio content in the future, meaning competition will increase. If you’re planning to make money with podcasting, now is a good time to consider launching a podcast.
1. Easy to Do
Creating a podcast is simpler than doing a video because all you do is talk about a certain topic and record with podcasting software to cut back on noise and enhance the audio quality.
Podcast editing is easier than editing videos since all you need is an intro and outro to start and end a podcast. Podcasting tools help do this in s snap.
2. Low Start-up Costs
Podcasting is less costly compared to video production. Simply download a free podcasting app and begin recording your first podcast show.
If you are just starting use your Smartphone audio recorders for good audio quality with the help of the podcasting app.
After you become a professional podcaster, you can create a high-end podcast studio but it isn’t necessary for the early stages of launching a podcast.
3. Lots of Languages
It’s easy to create a podcast in any language depending on who your audience is and who you are trying to reach.
4. Repurpose Blogs, and Video Content to Audio
If you have a blog and/or YouTube channel, go ahead and repurpose them into audio to create a podcast. This lets you utilize existing content to reach an audience that prefers audio over video and text.
5. Less Competition than Blogging and YouTube
Blogging and YouTube marketing are said to be reaching overloads with over 10 million blog posts published daily and more than 500 hours of video uploaded to YouTube every minute.
Podcasting is somewhat new compared to blogging or video marketing, which equates to competition a lot lower making it easier to be discovered by listeners.
6. Easier to Build Followers
Since there is said to be less competition it may be easier to grow a following when you launch a new podcast.
If you find a good niche and offer consistent quality content, you will build a loyal following of listeners.
7. Making a Decent Income
Some popular and well-known podcasters are raking in the money but building and nurturing an audience takes time. If you want to make podcasting a full-time income you'll need to put in the time and make your podcast a business.
8. Build Connections with Influential Guests
One advantage of launching a podcast is being able to connect with and build relationships with influential people such as influencers and popular personalities.
Doing so could help you get more subscribers and downloads as how grows.
9. Show Off Speaking Skills
A good way to get yourself out there and become a noticeable speaker is to start a YouTube channel followed by starting a podcast.
A video channel and podcast can aid public speaking skills in front of others who may ultimately invite you to speak at an event, conferences, and future meeting
10. Use Links Back to Your Website
When you launch a podcast it’s possible others might invite you to speak on other podcasts, too. Each time this happens, ask the host to link back to your website and landing pages in his/her show notes.
Podcast interviews are an excellent way to draw attention to your podcast, and website. Such things as High-Domain Authority (DA) links that point to your podcast or website, can be helpful because it’s free.
Before you start your podcast, download podcast apps, and subscribe to a few top podcasts to learn exactly what the Pros do that make them so popular.
There’s no time like the present to start a podcast, whether you want to use it to build your speaker profile, create relationships with influencers, or sell your products and services.