The Pandemic Has Changed Business. Business Needs to Survive First.

We’re halfway through the year, but the COVID-19 crisis is still very real and a very real threat to small businesses. With restrictions tightening again, many small businesses may be forced to shutter their doors or at least shift their operations to adhere to state rules. This means added stress for business owners that are already under an immense amount of pressure. If you’re a business owner looking to relieve that stress, these FAQs and resources may help.

How Can I Manage My Staff Remotely?

With offices closed, many small businesses are relying on remote work arrangements to stay afloat during the pandemic.

• Collaboration is the key to productivity and connection with your remote team.
• Keep in mind that many people are feeling burned out by video calls.
• Use a collaborative tool like Slack may be a much less draining alternative.
• Consider other project management apps that can be helpful for remote teams.
• Bring in professional freelancers from around the globe to help out with special projects.

How Can I Stay Connected to My Customers?

This is another question on the minds of small business owners, especially when their businesses are currently closed.

• More than half of adults are using social media more now than ever before.
• Take advantage of this increased traffic by using free tools to promote your business.
• A social media expert can also provide insight into how to best use social media.
• For an added social media boost, consider hiring a social media manager as well.
• Of course, there are also social media management tools you can use instead.

How Can I Stay Open When My Business is Closed?

If state restrictions require your doors to stay closed, you can still keep your business running. You just need to innovate your operations and change the way you do business:

• Online sales and curbside pickup can be a safe workaround for retail businesses.
• Depending on the nature of your business, delivery services may also be an option.
• Some business owners offer virtual services to clients, using video conferencing tools.
• Financial assistance may also be available for businesses that are still closed.
• Prepare for eventual reopening with needed renovations, like new carpet or lighting.

No one is certain when or how this pandemic will finally come to an end. Until that day comes, your best bet is to find ways to take your business online and to use any extra time to make needed improvements and changes. That way you can survive while the pandemic is ongoing and thrive when it ends.

"By Elena Stewart from elenastewart.com".

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