Instagram has only been around since 2019 but it has quickly become one of the most popular social media platforms around. It is a top choice for those aged 34-35 as well as for those who want to make money relatively fast if done right.
So, if you have an Instagram account(s) already good for you. If you do not check out some of these fast, fun, and helpful stats that might just sway you to start an Instagram profile sooner rather than later.
Since its inception, the social media platform has become much more than a place where people simply share their favorite photos.
As of January 2020, the site reportedly attracted 1 billion active users and around 500 million of those are daily users and the number continues to grow.
For those contemplating on joining Instagram for fun or to start a business and perhaps become an influencer yourself, enjoy these stats.
Rising In Popularity
Instagram has witnessed quite a jump since June 2013. Back then it had 130 million monthly active users.
The social platform still lets users share and edit photos and videos and is only outpaced by Facebook and YouTube who both have more daily active users.
No longer a teen thing, Instagram is used far and wide by all generations from Baby Boomers to GenY and Z.
While hashtags might have seemed like a gimmick when they first arrived on the scene in 2007 by Twitter, they are widely used today on Instagram. The latest Instagram statistics show that an average Instagram post contains as many as 10.7 hashtags according to HubSpot, 2020.
Oberlo.com cites hashtags #photography, #instagood, #fashion, and #art make up the next four most popular Instagram hashtags.
The statistic is for the distribution of Instagram users globally as of January 2019. The most popular age is users between 25-34, followed by those between 18-24.
Passing The Day On Instagram
Instagram is also a place where people are spending a lot of time just like they do on Facebook.
For instance, a report on Recode in 2018 states Android users are dedicating almost as much time to Instagram as they do on Facebook. In June 2018 Facebook users’ spent an average of 58 minutes per day on the platform compared to Instagram users’ 53 minutes per day
This is good overall because the more time spent on Instagram, the more advertisements they see, and this is all the better for people to see your brand.
According to Instagram, 25 million + businesses were on the platform on January 25, 2020.
Also, more than 80% of businesses believe Instagram engagement is the most important metric.
Businesses, in general, have a great opportunity when using Instagram for social media marketing. Not only is there a huge market, but there is an interested audience to be reached without spending loads of cash.
If you’re looking for tips and ideas for how your brand can advertise on Instagram, here are some Instagram post ideas.
Whether you are a local brand or major businesses around the world, there is the potential to improve a brand by using Instagram.
Instagram Engagement Importance
As mentioned Instagram use is on the rise for brands and it increased by 29% between October 2017 and May 2018 according to Socialbakers, 2018. Bottom line: brands can generate more than 4x more interactions on Instagram compared to Facebook.
Over the years Instagram has become a strong and important marketing tool for businesses looking to grow followers and their brands. It may behoove you or business to start looking more seriously into Instagram if you have not done so already.