content-creation; social-media-management What Is Social Selling and What You Need to Know About It for Business Harrison Baron Jul 2, 2021 12:00:00 AM Social selling is taking the world by storm. It's a new approach to doing things, and it's helping businesses develop relationships with their customers. Target marketing is a relative term. If you don't care, you should. Taking the time to learn how to develop dynamic relationships with customers is everything. What Is Social Selling? Most folks think that social media is the same as selling on a social level. While they work together, they are not the same thing. Social media is a form of marketing. Social relationship building is a better term for it. It is focused directly on developing and building relationships. It's essential to define what social selling is and how it works out in the trail of selling something. This means building relationship comes first. So, what is at the core of selling socially? It's the ability to laser-target your prospects through various social platforms like Facebook, Twitter, Instagram, and even LinkedIn. This means that you've targeted your prospects all the way down to the zip code they live in, the car they drive, and you know personal things about them. What type of food do they like? It's all relative because it can help you build a relationship with them. Social media makes it possible to learn these things about your customers and to connect with them. Learning about your prospects makes it possible to communicate with them in a way that matters to them. When you leave the impression that people matter more, they will think of you first. Think about the fact that so many people despise cold calls. Salespeople from all types of companies are still using cold calling as common practice for finding new customers. This means that you can use various social platforms to connect with your customers and learn more about them. This is what makes it useful. You absolutely must make it all about them, what they like, love, and in the end, they will think of you first. Does learning how to social sell really work? Proof Of A Social Sale There are numerous examples of how using social media can draw your audience in and get them to look to you as the "go-to" for valuable information. A great example of building a loyal audience is Gary Vaynerchuk. His family owns a wine shop in New York. The shop was doing okay, but when Gary began utilizing social media to get to know what their customers wanted, needed and loved best, the game changed. The audience, his wine drinkers, saw that he was reaching to them to get to know them better. Vaynerchuk showed interest in them, and they could see his efforts. He wanted to know more about them and made it all about his customers. It's a win-win for your business if you do. The results of his growing fame are evidence that working at building relationships is essential. Gaining Social Proof And The Social Sell Outcome There is such a thing as social proof, and it's what you need to prove that you are building a social following. What does it involve? Using various social platforms to share your valuable content will draw your audience to you. You'll Want To Tap Into: LinkedIn Facebook Twitter Instagram Pinterest There are so many ways to harness the power of social media to build relationships, but making a real connection with your audience is everything. When your audience perceives that you are real and that you care about them and what they want or need, the game changes. There are some guidelines you should abide by. The first thing you should understand is that it's not okay to fill Twitter with unsolicited tweets. It's also frowned upon for you to interject in a conversation between your audience members always. Wait patiently for a great time to interject. If you can offer a solution to their problem, they will look to you as their problem solver. Otherwise, it will be impossible to build a relationship and a genuine connection with your audience. How can you learn the art of social selling and gain confidence that how you are managing it is the right way for success? Learn How To Social Sell From An Expert If you want to learn how to get the best social sell outcome, you need to seek out help from an expert. You should be looking for someone who is an expert in utilizing social media to build relationships and ultimately build a business. Always look to a reputable expert to help guide you in what you should do for your business. Research has shown that nearly 80% of all social media users are buying user recommendations they get through social media contacts. This means that they may get recommendations from friends and family, but even recommendations from friends of friends seem to work out for many social media users. It's the high level of engagement that happens among your audience members on your business page that makes all the difference in the world. If you have a company, how does it grow with the use of social media? How Companies Use Social Media To Grow Utilizing social media isn't just for a one-man show. Big brands are using social media to grow their audience and their sales. This is why smart brands are teaching their sales teams how to use social media to build relationships via social platforms. Listen to social queues. When others are talking about your company, it's vital that you listen. Listen to the conversation and interject when the time is right. If you don't realize it yet, you will see in time that your customers are already engaged in social relationships and buying. Your competitors are already using these same techniques to gain new customers. Don't lose precious time or precious customers by waiting. Choose to learn more about building long-term relationships via social media and utilizing these various platforms to make a difference in your business.