Cosmetics, food, electronics, tech devices? What are the best products to sell online?
As more and more entrepreneurs and salespeople are running online stores it is important to know what products the best is to sell online.
Whether it is simply selling online or social selling, doing on your own is easier than doing it in a store. Doing so requires knowing about the web, SEO, social media, marketing, and business management skills and selling skills. Knowing logistics and supplies, an eCommerce platform to start with, and a good Internet connection are also key. Transactions can be done anywhere, anytime, and are convenient for sellers and buyers.
What Works for You?
One of the most important decisions to make before beginning to sell on an online store is figuring out what product to sell. Of course, there are some products that more popular or are simpler to sell than others because there may be a bigger market for certain items.
If you are thinking about social selling and want to be with a product here are some of the more popular choices that entrepreneurs and salespeople are opting for in today’s world of social media platforms:
- Cosmetics
In 2018, according to Statista in 2018, the global cosmetic market grew an estimated 5.5 percent in comparison to the previous year. Skincare, haircare, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market.
Because of the large variety of products, you can sell and an ever-growing demand that does not discriminate on gender identity if one loves cosmetics and beauty products, you can find a customer practically anywhere!
The key to success in selling makeup is in knowing what enthusiasts are currently raving about, as well as the availability of cult favorites in the area. Products that are harder to get in the immediate area are much sought after, especially those that have garnered widespread positive attention.
Marketing cosmetics also works well with visual social media platforms such as Facebook, Instagram, Twitter, and Pinterest for organic content and advertisements. For example, you can build posts on Facebook about how to use the products that can be bought from you or why they should be in every cosmetics enthusiast’s collection, while also using Facebook advertising to target those who have shown interest in beauty products into seeing your most important posts and offers.
- Phone Accessories
Because Smartphones are an important part of almost everyone is lives it is easy to see why the demand for accessories is also high. Think phone cases, Bluetooth-enabled accessories (such as earphones, speakers, or phone camera shutters), clip lenses, phone grips, screen protectors, chargers, power banks, etc. these are products most smartphone users want to by to augment their current device.
It easy to sell these items online and even more so if you have some expertise in SEO.
You can use social media advertising tools to create and display ads that will fit the profile and devices of the intended audience – for example, create an advertisement about iPhone phone cases that will be seen by iPhone users.
- Athletic Clothing
Selling clothes online is popular because of fashion trends as well as the need for clothes simply for comfort or for day-to-day wear. One of the most sought-after clothing types on social media to buy is athleisure or simply activewear – leggings, sports bras, hoodies, sweatshirts, sweatpants, shoes, etc. worn as an everyday look and not just for the gym,
There are several ways you can position yourself in the market for selling athleisure clothes and accessories. Either be your standalone brand, work with other brands, or market your products within specific other niches of the fitness market.
You can also try to use influencer marketing to strengthen your positioning, or use an Instagram marketing strategy with great photography to offer your product
Once you decide what you want to sell you can begin reaping the many rewards of selling online and being your own boss. Work when you want and how you want with your own sales techniques and ideas!
